I learned early on – thanks to Charlie Brown and Snoopy – that the shortest distance between two points is a straight line. I can still see the image in my head of Snoopy dancing and playing a little tune outside the window of Charlie Brown’s classroom to help him remember this too as he was taking a math test.

And generally speaking, I’d say we all tend to think in more “linear” terms. In planning for the future, we use timelines, talk about getting from A to Z, and analyze all of the points we might need to hit along the way. But what would happen if we took that straight line and started to bend it until the ends met up and we created a circle?


In changing the shape of that straight line we can now truly see, that it’s not just about getting from A to Z, but that A and Z are already connected. We may also see that things can have a cascading or domino effect, and that the cycle, once complete simply starts over again. Ultimately, by creating a circle, we come to the visual realization that everything along the “line” has the opportunity to affect everything else, in both a positive or a negative way.

And this is where The Full Circle Business was born.

Applying this principle to your customer's experience through the use of systems and processes is the key to building a loyal customer base and a streamlined and efficient business. 

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